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Ted's Bakery: North Shore Oahu's Classic Pie & Plates

September 14, 2026

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Photo by Daniel Hooper 🌊 on Unsplash

Ted’s Bakery has been feeding North Shore locals and visitors for decades. It sits along Kamehameha Highway near Sunset Beach — one of the most beautiful stretches of road on Oahu. Most people come for the chocolate haupia cream pie. Almost everyone leaves with a whole one to take home.

If you’re planning a food run along the North Shore, Ted’s belongs on the list. This guide covers what to order, where to find it, and how to build it into a full Sunset Beach day.

What Makes Ted’s Bakery a North Shore Institution?

Ted’s Bakery has anchored the Sunset Beach community for decades. It’s the kind of place that defines a neighborhood without trying to. The building is simple. The menu is practical. The reputation is earned entirely through the food.

The chocolate haupia cream pie is the reason most visitors make the detour. But regulars come back for the plate lunches just as often. It’s a lunch counter and a bakery in one — a combination that fits the North Shore exactly.

Unlike spots that have expanded into tourist operations, Ted’s remains genuinely local. The parking lot is full of work trucks. The plate lunch line moves efficiently. Nobody’s here for the Instagram photo.

What Is the Chocolate Haupia Cream Pie?

The haupia pie is what makes Ted’s famous. Haupia is a traditional Hawaiian coconut pudding — smooth, silky, and subtly sweet. Ted’s layers it with chocolate pudding in a flaky pastry crust.

The result is a dessert that’s uniquely Hawaiian. It’s not overly sweet. The coconut and chocolate balance each other without competing. The crust provides crunch against the creamy layers.

You can buy slices, but most regulars buy a whole pie. It fits easily in a cooler or the refrigerator at your vacation rental. It tastes even better the next morning with coffee on the lanai.

Other pies rotate through the case — lilikoi chiffon, strawberry, and seasonal options. But the haupia is the one that made the reputation.

Plate Lunches and Other Menu Items

Ted’s isn’t only a pie shop. The lunch counter serves full Hawaiian plate lunches. These are generous: a protein, two scoops of rice, and macaroni salad.

The shoyu chicken and garlic chicken plates are reliable standards. The kalbi short ribs appear regularly and sell out early when they do. The portion sizes are honest — this is food that fuels a beach day.

The bakery case holds more than pies. There are cookies, cakes, and other pastries. If you’re building a picnic for Sunset Beach, Ted’s is a logical stop.

Where Is Ted’s Bakery?

Ted’s Bakery sits on Kamehameha Highway in Sunset Beach. It’s roughly 15 minutes south of Turtle Bay along the same highway. The drive passes some of the best beach scenery on Oahu.

Parking is available in a small lot directly in front. It can fill up at peak lunch hours. Arriving before noon avoids the crowd.

The location puts you in the heart of the Sunset Beach stretch — the same stretch that includes Banzai Pipeline and Ehukai Beach Park. A trip to Ted’s pairs naturally with a morning at the beach and a walk to the water.

When to Go for the Best Experience

Ted’s closes when the food runs out. Plate lunches and popular pie flavors can be gone by early afternoon. If you want the full range of options, go before noon.

Weekday mornings are the quietest. Weekend afternoons are the most crowded. The North Shore is busier in winter when surf season draws spectators — plan accordingly during November through February.

They are closed on certain days; hours can shift seasonally. Check current hours before making a special trip. Calling ahead to confirm pie availability for a whole-pie purchase is worth the 30 seconds.

How to Make the Most of a Sunset Beach Day

Ted’s Bakery is at its best as part of a longer day along the Sunset Beach corridor. Here’s how to structure it:

Morning: Start at Ehukai Beach or Sunset Beach. In winter, you can watch massive surf from the shore. In summer, the water is calm enough to wade in. The North Shore travel guide covers the full beach lineup from Turtle Bay down to Waimea.

Midday: Head to Ted’s for a plate lunch. Eat at one of the outdoor tables or take it to the beach. Pick up a pie to bring back to your condo for later.

Afternoon: Continue south along Kamehameha Highway toward Haleiwa. The North Shore restaurant guide covers the full stretch from Kahuku to Haleiwa — shrimp trucks, breakfast spots, and sit-down options.

For a detour, the Kahuku food trucks are about 10 minutes north and worth combining into the same day. Giovanni’s garlic shrimp for lunch, Ted’s haupia pie for dessert — that’s a hard day to beat.

Is Ted’s Worth a Special Trip?

For a dedicated 20-minute detour from Turtle Bay — yes. The haupia pie alone justifies it. Add a plate lunch and combine it with a beach stop, and you’ve built one of the best casual North Shore days possible.

You don’t need to overthink it. Drive down, get a pie, eat by the ocean, bring the rest home. That’s how most people remember Ted’s.

Where to Stay Near Sunset Beach

Our vacation rental at Kuilima Estates puts you 15 minutes from Ted’s and Sunset Beach with a full kitchen, a lanai for morning coffee, and a pool on the property.

Staying near Turtle Bay means Sunset Beach is a quick drive — not a long haul from Waikiki. You can stop at Ted’s on the way home from a beach day, pie in hand, without planning it in advance.

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